Bits, bricks and behavior: I first heard about the “New Work triad” during a speech that Markus Albers, a consultant and influencer in this space, gave at the Factory. The Factory is one of an explosively growing number of coworking spaces and innovation communities here in Berlin, that are collectively hosting disruptive new businesses like SoundCloud or Tesla, established corporates and SMBs like Daimler or Triumph-Adler, and an eclectic mix of freelancers, startups, writers, public servants, and innovators.
Over the past years, contributors from our own Circuit product, marketing and sales teams have been using coworking spaces like the Factory, St. Oberholz, WeWork and others as our flexible offices, for internal workshops or customer meetings. As a result, we were able to get feedback on our product from a new audience, build relationships with potential new channel and media partners, explore new workplace settings with our customers, offer mentorship to startups, change the perception of Unify as a disruptive technology provider, and generally keep the pulse on innovation.
I want to share our thinking and insights on why we‘re coworking with Circuit team collaboration on a higher level, and how bits, bricks, and behavior need to come together for a successful digital workplace strategy. Read more ›